In the world of all things digital the main objective is to get noticed. Whether you’re a social influencer, a world renowned corporation or a blogger your success online is measured by how many people know you exist in the digital space.
Thanks to the rise of social media getting noticed in the digital world isn’t all the difficult. Ever since its inception, social media has slowly built up a steady momentum and has become an essential tool in realm of digital marketing. This has made it one of the most popular and easiest ways for anyone to make a meaningful impact online.
Marketing On Social Media
Between Facebook, Twitter, Instagram and Snapchat almost everyone has a presence on social media. So it’s not surprising that digital marketers are focusing their efforts on social media marketing.
Before we continue here’s a little reminder about what social media marketing entails: Social media marketing is about developing techniques which will promote and create awareness about your brand through social networks. This is done by interacting with a specific target audience which in turn creates a strong digital presence.
Social media marketing also includes paid-for advertising methods that create brand awareness by paying for adverts that target a specific audience on social sites.
Social Media Marketing On A Budget
Most social networks offer paid advertising options. But do you do if you’re limited to a small budget? Fortunately, with social sites like Facebook you can do an amazing job of marketing your brand online without breaking the bank.
Here are a few ways to get the most out of Facebook marketing at zero cost.
- Create A Business Page
If you already have a personal profile on Facebook creating a page for your business will be a breeze. All you need to do is select the “create page” option and you’re ready to populate your page with the appropriate profile/cover photos, description, contact info and content that your audience will love.
- Increase Your Following
Once your business page is all set up you will need to increase your following. By regularly engaging with existing followers you will be able build your reputation in your industry.
Once this is established people will feel inclined to share your social posts. This will do wonders for your exposure, increase your reach and your audience numbers will grow organically.
- Create Quality Content
The quality of your content on social media (or on any platform) is a make or break aspect of marketing. Besides creating content that’s on brand, it also needs to be engaging, valuable, fun and informational. Once you check off all these boxes your audience will feel compelled to interact with your brand on Facebook.
- Maintain A Strong Presence
While organic posts may not do as well as paid-for posts, that doesn’t mean you should neglect your page. Facebook is often used as a search tool by users to find out more about a brand or to look at customer reviews. A well maintained, active page with regular posts and lots of audience interaction is an awesome way to showcase your brand.
- Create A Facebook Group
If a Faceboook business page doesn’t feel like the right fit for your brand you can always create or join a Facebook group. Creating a Facebook group works in a similar way to a business page – but with the added option of audience control. Groups you create can be public, private or secret.
- Join A Group
There are a variety of professional Facebook groups available. So if you also have the option of joining an existing group that’s relevant to your industry. These professional themed groups bring together like-minded people with similar interests, likes and dislikes. It’s also serves as a way to network and build meaningful relationships with your peers.
- Syndicate Your Website.
Facebook is a great platform to share the content of your website. By sharing the latest posts from your blog you can increase traffic to your website and grow your overall online presence. It also gives your audience more content to look forward to and will entice them to learn more about your brand via your website.
Final Thoughts
Although marketing your brand on Facebook may be dominated by the pay-to-play theme, it’s not your only option.With the right skills and content you can use Facebook to increase your online presence, grow your business and make meaningful connections with your audience and peers.
If you’re still a little unsure about how to plan the right strategy just sign up for a social media course to help you get started.
