According to the National Safety Council, approximately ten million car accidents happen every year, including everything from mere parking scraps to massive multi-car pileup.
The auto insurance industry is a thriving sector because every vehicle owner needs a competitive insurance policy and there are more than 260 million cars registered in the U.S. Consequently; there is a fierce competition between insurance companies to offer a better value than other agencies in the niche and acquire more clients.
Customers are attracted to an auto insurance company based on its affordability, recommendation from other clients, customer service, policies, and scope of coverage.
Therefore, to become the best in the business and convert the maximum number of potential leads, here is what you can do:
Provide exceptional customer service
The success and viability of your company depend primarily on your customers. Thus, you cannot ignore the importance of customer service.
Auto insurance companies with excellent customer service are successful because they exceed a client’s expectation when it comes to communications. Therefore, take out time to understand your consumer base, respond to all kinds of feedback, and solicit advice from the clients on how to improve the transactions.
Moreover, instill the importance of giving the highest priority to your customers in all of your employees. Coach them to view a problem or a glitch from the consumer’s perspective and then deal with the issue accordingly. This will help them improve their service as well as customer conversion and retention rate.
Humanize your insurance company
Interacting with auto insurance companies is one of the most daunting tasks for a vehicle owners due to the stigma attached to the lack of transparency in insurance policies. By making your business more approachable and more relatable, you will win over more clients.
Understand a lead’s position in the conversion funnel and use this information to make your interactions, via emails or in-person, more personalized. Include client testimonials and reviews on your website and social accounts. Send welcome and appreciation letters to new and loyal customers respectively.
The key is to generate trust amongst the prospects that will influence them to buy car insurance from you.
Initiate a referral program
Referrals are a great way to acquire more customers. If you provide expert services and competitive policies, you must have garnered some satisfied clients. Influence these customers to refer you to their friends and acquaintances.
Look for opportunities to ask your clients for recommendations, for example when you have sold an insurance policy. Send your loyal clients a care-package with a small giveaway with your company’s logo and a letter of appreciation, along with your business cards that they can share with their peers.
Use content marketing to educate the clients
Many people do not understand insurance and its terms like deductibles, liability, coverage, etc. You can use your blog to educate and enlighten people about the ins and outs of insurance. This will build your reputation amongst your potential customers, and they will turn to your website for additional insights related to auto insurance. Consequently, it will also bring them closer to conversion in their purchase journey.
Content marketing done right can also help you become more prominent on the digital search channels. However, the content must be informative instead of promotional. An insightful read is far better and more effective than a sales pitch.
Ensure accessibility via mobile search
According to a research, 40% of insurance research was conducted on mobile devices. Moreover, people are more likely to recall purchasing auto insurance when they are in the car, so there is a high probability they will use their phones.
Therefore, it is imperative to make your website optimized for viewing on smaller screens. Mobile optimization also helps you scale better in the search results and be visible to a large number of prospective clients.
Car insurance sector is a saturated sector. Therefore, your company must adopt practices that make it more eminent on the digital platform, cater to every reasonable need of your consumer base, and build trust amongst the clientele.