Many businesses publish content as a means to build their audience and also to increase traffic to their site. However, they may not really be getting enough from each piece of content they publish.
If you are serious about generating unique content, then you must also be serious about generating traffic from the same through social media channels.
So, we have compiled different ways through which you can more traffic from your social media channels –
Website’s URL: Every social media platform has a designated section for you to share your website. Therefore, it is important that you share your website’s web address, or bitly link to the landing page in your profile’s bio and/or About section. The reason behind this is that you get the legitimacy factor as it will direct your visitors to visit your website – which is main aim for you here.
Post sharing: Make sure you share each blog post on your social channels. This has many SEO benefits, leads to engagement and also results in more people viewing your posts.
Many brands share a blog post on Twitter and that’s about it. For better results, first check which blog post is performing well using Google Analytics if you can. You can share the blog post multiple times on social channels. In order to do this, you will have to track all your posts to understand which one performs the best using UTM tracking. UTM stands for Urchin Tracking Module which consists of small tags that allow you to see where your traffic is coming from exactly.
Use a CTA: Engaging with the target audience is good, but what is the next step? Let your visitors know where should they go next after reading your blog or ad copy with a call to action. Some of the common CTAs are: comment below, share, visit now, etc. Different social media networks have different buttons for this, while for the others, you will have to place the CTA within your post.
Optimize your social profiles: This is a very important step which many brands miss out on. Similar to your focus on SEO on your website, you should use it for social profiles as well. The same result in creating backlinks to your site. Make sure that your About us page, Biographies, etc. include relevant keywords and try to fill out sections to make your profile complete. This activity is sure to boost your website’s SEO as you will be creating high-quality backlinks to your site – a very important SEO strategy.
You can use the services of a digital marketing agency in London to drive traffic from your social channels for best results.